When cereal was first invented, the only type was corn flakes. It was very popular, with over a hundred brands selling essentially the same product. So how did they stand out from the crowd? The focus quickly became decorating the box, not the product. Some tried using fancy adjectives, creating names like University Brand Daintily Crisped Flaked Corn. Others competed to appear the healthiest. But the answer came from a brand called simply Force. Its mascot, Sunny Jim, was a strutting, top-hatted gentleman who became so popular in newspapers and magazines that other cereal makers rushed to create their own characters to sell their corn flakes. Thus the cereal industry commandment was created: every box needs a mascot.
Throwing an REI® Half-Dome 2™ Tent Ridge Pole in the Air to Get an Equilateral Triangle (Best of 117 Tries), 2013